Invest in growing its digital usability feedback services.The ability to test brands’ entire customer experience from virtual to physical worlds is already a selling point for Applause with large enterprises. The company will invest heavily in its real-world testing services that enable omni-channel testing – from web to mobile to IoT to brick & mortar – on a global scale. Further expand its in-the-wild digital testing services.This round brings Applause’s total funding-to-date to more than $115 Million.Īs the company formally launches its expanded Digital Experience solutions in the coming months, this funding enables Applause to: The funding will increase the company’s investment in its strategy as the go-to source for improving customers’ digital experiences. The largest new investor in this financing round was Credit Suisse, and the round also included an investment by strategic partner, Accenture. Applause Closes $35 Million F Round Led by Credit Suisse and Accentureįunding expedites the company’s expansion of its Digital Experience (DX) testing, feedback and research solutionsīOSTON–(BUSINESS WIRE)–Applause, the in-the-wild digital testing leader, announced it has raised $35 Million in a Series F financing round.
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